Enquanto CFO, tem muitas tarefas em mãos — equilibrar orçamentos, gerir relações com doadores e garantir a conformidade. O software de angariação de fundos pode ser uma solução revolucionária, ajudando-o a gerir donativos, acompanhar as interações com os doadores e comunicar resultados claros.
Testei e analisei de forma independente várias soluções de software de angariação de fundos para o ajudar a tomar decisões informadas. Na minha experiência, o software certo pode aliviar muitos dos seus pontos problemáticos, reforçando a produtividade e a concentração da sua equipa.
Neste artigo, partilharei as minhas principais escolhas entre os melhores softwares de angariação de fundos disponíveis no mercado. Encontrará análises imparciais centradas nas funcionalidades, na facilidade de utilização e no valor, adaptadas às suas necessidades específicas. Vamos analisar as opções e encontrar a solução perfeita para a sua organização.
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Our team has been testing and reviewing software since 2012. As finance leaders ourselves, we know how difficult—and important—it is to choose the right software.
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Tabela de comparação de software de angariação de fundos
A tabela abaixo compara os detalhes dos preços das minhas principais escolhas de software de angariação de fundos.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for donor engagement insights | Free demo available | From $40/month (billed annually) | Website | |
| 2 | Best for enterprise-level nonprofits | Not available | Pricing upon request | Website | |
| 3 | Best for livestream fundraising | 30-day free trial + free plan available | From $29/month (billed annually) | Website | |
| 4 | Best for free fundraising tools | Free plan available | From $0/month | Website | |
| 5 | Best for church fund accounting | 15-day free trial + free demo available | From $79/month | Website | |
| 6 | Best for nonprofits of all sizes | Free demo available | Pricing upon request | Website | |
| 7 | Best for customizable donation forms | Free plan + free demo available | From $99/month | Website | |
| 8 | Best for integrated fundraising solutions | Free demo available | Pricing upon request | Website | |
| 9 | Best for nonprofit auctions and ticketed events | Free plan available | From $0/year | Website | |
| 10 | Best for AI-driven donor insights | Free demo available | Pricing upon request | Website |
Análise do melhor software de angariação de fundos
Seguem-se os meus resumos detalhados dos melhores softwares de angariação de fundos que chegaram à minha lista restrita. As minhas análises apresentam uma visão detalhada das principais funcionalidades, vantagens e desvantagens, integrações e casos de utilização ideais de cada ferramenta, para o ajudar a encontrar a melhor opção para si.
Best for donor engagement insights- Free demo available
- From $40/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Bloomerang helps nonprofits track donor engagement and retention. Bloomerang is a fundraising software designed to help nonprofits improve donor retention and engagement. It serves nonprofits looking to improve their donor relationships through effective communication and data-driven insights.
Why I picked Bloomerang: It focuses on helping your team gain valuable insights into donor engagement. With features such as donor retention dashboards and engagement scoring, you can track and improve relationships with your supporters. The software's intuitive interface makes it simple to analyze donor behavior and tailor your outreach strategies. Bloomerang's emphasis on engagement insights allows you to make informed decisions that enrich your fundraising efforts.
Standout Features and Integrations:
Features include a visual timeline of donor interactions, automated email campaigns to nurture relationships, and a reporting tool that highlights key performance metrics. These features make it easier to engage with donors effectively and measure the impact of your strategies.
Integrations include QuickBooks, Mailchimp, Zapier, DonorSearch, PayPal, Constant Contact, and more.
Pros and Cons
Pros:
- Insightful engagement scoring
- Built-in fundraising and donor retention tools
- Intuitive interface
Cons:
- Limited customization on some fundraising forms
- Occasional data syncing issues
Learn more about Bloomerang:
Best for enterprise-level nonprofits- Not available
- Pricing upon request
Visit WebsiteCustomer Rating:3.5/5
Blackbaud manages enterprise fundraising, donors, and nonprofit finances. Blackbaud is a fundraising and financial management platform designed for large nonprofits and educational institutions. It offers solutions for donor management, financial reporting, and constituent engagement to help organizations increase their operational efficiency.
Why I picked Blackbaud: It caters to enterprise-level nonprofits, providing advanced tools for managing complex fundraising operations. Donor databases and detailed financial reporting help your team handle large-scale campaigns with confidence. Blackbaud's analytics tools offer insights into donor behavior, which can inform your decisions. These capabilities help you manage resources and maximize your fundraising potential.
Standout Features and Integrations:
Features include advanced analytics that provide insights into donor engagement, customizable dashboards for tracking key performance metrics, and in-depth reporting tools to support strategic planning. These features help your organization understand and optimize its fundraising efforts.
Integrations include Microsoft Dynamics and more.
Pros and Cons
Pros:
- Enterprise-level data management
- Wide-ranging reporting tools
- Cloud-based real-time fundraising dashboards
Cons:
- Higher cost for advanced features
- Steep learning curve
Learn more about Blackbaud:
Best for livestream fundraising- 30-day free trial + free plan available
- From $29/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Givebutter enables livestream and peer-to-peer fundraising for nonprofits. Givebutter is a fundraising platform designed for nonprofits and individuals to host livestream events and raise funds by engaging supporters through real-time interactions.
Why I picked Givebutter: It excels in providing tools for livestream fundraising, allowing your team to connect with audiences instantaneously. Features such as interactive livestreaming and donation overlays make your events engaging and dynamic. The platform also supports peer-to-peer campaigns, expanding your reach and impact. These tools help you create memorable experiences that boost donor participation and contributions.
Standout Features and Integrations:
Features include customizable event pages that reinforce your brand, donation tracking to monitor contributions, and team fundraising to encourage group participation.
Integrations include Mailchimp, Zapier, Google Analytics, PayPal, Stripe, QuickBooks Online, Facebook, Double the Donation, and more.
Pros and Cons
Pros:
- Earns interest on stored funds
- Interactive donation overlays
- Innovative live streaming tools
Cons:
- Occasional technical issues with integrations
- Advanced tools require a paid subscription
Learn more about Givebutter:
Give Lively offers free fundraising tools for nonprofits. Give Lively is a fundraising platform that offers free tools for nonprofits to refine their donation processes. It serves organizations looking to maximize their fundraising efforts without incurring additional costs.
Why I picked Give Lively: It provides free access to essential fundraising tools, making it ideal for budget-conscious nonprofits. Features such as customizable fundraising page designs, donation form templates, and peer-to-peer fundraising empower your team to engage supporters. It also offers text-to-give functionality, allowing donors to contribute via mobile devices. This combination of free giving tools and innovative features helps you expand your fundraising reach.
Standout Features and Integrations:
Features include event ticketing, a simple donation widget for your website, and detailed analytics to track your fundraising performance.
Integrations include Salesforce, Double the Donation, Stripe, PayPal, Zapier, Google Pay, and more.
Pros and Cons
Pros:
- Convenient mobile text-to-donate functionality
- Mobile-friendly giving pages
- Free platform with no subscription or platform fees
Cons:
- Inconsistent customer support access
- Limited advanced analytics
Learn more about Give Lively:
Best for church fund accounting- 15-day free trial + free demo available
- From $79/month
Aplos manages nonprofit and church fund accounting and donations. Aplos is an accounting and fundraising software tailored for churches and nonprofits to manage their financial operations. It helps organizations with fund accounting, donation tracking, and financial reporting.
Why I picked Aplos: It specializes in church fund accounting, making it ideal for faith-based organizations managing multiple funds. With features such as automated accounting entries and customizable donation forms, your team can handle finances with precision. Aplos also offers financial reporting tools that provide clear insights into fund allocations. These capabilities ensure your organization maintains transparency and accountability in its financial practices.
Standout Features and Integrations:
Features include budgeting tools that help you plan and allocate resources, customizable financial reports for in-depth analysis, and automated reminders for recurring donations, which together support your financial management and improve your reporting accuracy.
Integrations include PayPal, DonorElf, Bloomerang, Church Community Builder, Ramp, PEX, Gusto, and more.
Pros and Cons
Pros:
- Clear financial reporting
- Automated accounting entries
- Tailored for church accounting
Cons:
- Customer support may lean toward accounting
- Limited advanced fundraising features
Learn more about Aplos:
DonorPerfect manages nonprofit donor data and fundraising reports. DonorPerfect is a fundraising software and nonprofit CRM designed for nonprofit organizations to manage donor relationships and fundraising activities. It serves nonprofits of all sizes, offering tools for online giving, payment processing by credit card and ACH, donation management, giving history tracking, and reporting.
Why I picked DonorPerfect: It provides scalability for growing nonprofits, offers flexibility in managing donor data, and supports fundraising goals across multiple initiatives, including major gift programs and campaigns to attract new donors. DonorPerfect's scalability allows it to grow alongside your organization, accommodating recurring giving, event registrations, and expanding donor programs. Its user-friendly interface makes it accessible for teams without extensive technical expertise and keeps the platform's fee structure transparent.
Standout Features and Integrations:
Features include customizable dashboards for tracking key metrics and success stories, automated thank-you letters to acknowledge donations, donor segmentation tools supported by prospect research, and built-in marketing tools such as direct mail integrations. These features ensure your team can maintain strong relationships with donors and optimize fundraising efforts.
Integrations include QuickBooks, Constant Contact, PayPal, Google Analytics, and more.
Pros and Cons
Pros:
- Integrates with email and accounting tools
- Customizable dashboards and analytics
- Scalable for growing nonprofits
Cons:
- Complex reporting tools that require training
- No automatic data saving
Learn more about DonorPerfect:
Best for customizable donation forms- Free plan + free demo available
- From $99/month
Funraise supports customizable nonprofit fundraising and donation analytics. Funraise is an all-in-one fundraising platform and nonprofit software designed to help organizations manage donations and campaigns using customizable solutions.
Why I picked Funraise: This giving platform offers customizable donation forms that allow your team to tailor the donor experience. With features such as branded donation pages, mobile bidding, and flexible payment options that support credit card and ACH, you can create a flawless giving process. Funraise also provides real-time analytics to track campaign performance and donor engagement. These tools help you optimize your fundraising strategy to meet your nonprofit's unique goals.
Standout Features and Integrations:
Features include peer-to-peer fundraising options that expand your reach, automated receipts to simplify donor acknowledgment, and event management tools to organize successful fundraising events.
Integrations include Salesforce, QuickBooks Online, Mailchimp, Double the Donation, Google Maps, PayPal, Stripe, Facebook, and more.
Pros and Cons
Pros:
- Responsive support teams
- Intuitive, quick setup
- Strong peer-to-peer fundraising tools
Cons:
- Occasional difficulty logging recurring gifts
- Some limitations in donor record customization
Learn more about Funraise:
Best for integrated fundraising solutions- Free demo available
- Pricing upon request
Bonterra centralizes nonprofit fundraising, donors, and campaign analytics. Bonterra is a fundraising software solution designed to provide nonprofits with integrated tools for managing donations, campaigns, and donor relationships. It serves organizations looking to refine their fundraising processes and increase engagement with supporters.
Why I picked Bonterra: It offers integrated fundraising solutions that help your team manage campaigns and donor relationships efficiently. With tools for managing donor data in one place and automating outreach, you can stay connected with supporters and keep them updated. These tools ensure your organization can optimize its fundraising strategies and improve donor retention.
Standout Features and Integrations:
Features include centralized donor management that consolidates all supporter information, automated communication tools to keep donors engaged, and broad analytics for tracking campaign performance.
Integrations include Salesforce, QuickBooks, PayPal, and more.
Pros and Cons
Pros:
- Automated communications and outreach features
- Centralized donor management
- Unified fundraising tools
Cons:
- Onboarding can be complex for new users
- Requires technical knowledge to configure advanced workflows
Learn more about Bonterra:
Best for nonprofit auctions and ticketed events- Free plan available
- From $0/year
BetterWorld supports nonprofit fundraising through events and auctions. BetterWorld is a fundraising platform that focuses on hosting events and auctions for nonprofits. It caters to organizations looking to upgrade their fundraising capabilities through engaging events and auctions.
Why I picked BetterWorld: It excels in offering tools specifically designed for event fundraising. Features such as online auctions and ticketing help your team organize successful fundraising events. BetterWorld's user-friendly interface allows you to manage events and engage attendees.
Standout Features and Integrations:
Features include customizable auction pages that make it easy to display items, integrated ticketing systems to manage event attendance, and real-time bidding to enrich the auction experience.
Integrations include Salesforce, HubSpot, Blackbaud, Zapier, and more.
Pros and Cons
Pros:
- Integrated ticketing
- Real-time bidding
- Easy event management
Cons:
- Some beginners report a learning curve
- Documented mobile guest signup failures
Learn more about BetterWorld:
Kindsight delivers AI-driven donor insights and fundraising intelligence. Kindsight is a fundraising intelligence platform designed to strengthen donor management and fundraising efforts for nonprofits. It primarily serves sectors such as education, health care, and the arts by providing tools for donor engagement and data visualization across both digital and in-person initiatives.
Why I picked Kindsight: It excels in visualizing donor data, offering insightful dashboards that help your team understand donor trends and behavior. With AI-driven engagement tools, you can personalize communication and build stronger relationships with your supporters. Its donor profiles centralize data management, making collaboration easier for your team. These features allow you to make informed decisions and improve your fundraising strategies while maintaining clarity on costs, including any platform fees associated with your tools.
Standout Features and Integrations:
Features include AI-driven insights that personalize donor communication, extensive donor profiles for centralized data management, and informative dashboards to identify donor needs and trends.
Integrations include Salesforce, Stripe, DonorPerfect, Double the Donation, Cybersource, and more.
Pros and Cons
Pros:
- Centralized data management
- Detailed donor profiles
- AI analytics that reveal predictive insights
Cons:
- Higher cost for premium features
- Complex setup process
Learn more about Kindsight:
Outro software de angariação de fundos
Eis algumas opções adicionais de software de angariação de fundos que não chegaram à minha lista restrita, mas que vale a pena conhecer:
- 11GoFundMe ProBest for large-scale crowdfunding campaigns
- 12Infinite GivingBest for nonprofit investment management
- 13OneCauseBest for virtual fundraising events
- 14CrowdedBest for embedded nonprofit banking
- 15AllyraBest for optimized donation forms
- 16MonkeyPodBest for online fundraising campaigns
How I Evaluate Fundraising Software
I split my evaluation into two layers: baseline must-haves like fund tracking and pledge management, and the differentiators—GL sync depth, audit trails, and compliance fit—that distinguish each tool.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Donation Processing: I look at how each tool handles one-time, recurring, and multi-channel contributions—whether gifts come through online forms, mobile, text-to-give, or in-person events.
- Donor Database & CRM: Each platform should store giving history, contact details, and engagement data in a way that lets your team segment donors and track relationships over time.
- Fund Accounting Integration: I evaluate whether the tool maps donations to your chart of accounts and syncs with GL systems like QuickBooks, Sage Intacct, or NetSuite for clean reconciliation.
- Pledge & Recurring Gift Management: I check how each tool tracks multi-year pledges, installment schedules, and automated recurring gifts—including dunning workflows when payments fail.
- Financial Reporting & Receipts: The platform should generate tax-compliant donation receipts, year-end contribution statements, and fundraising reports your finance team can hand to auditors or board members.
- Campaign & Revenue Tracking: I look for the ability to attribute revenue to specific campaigns, appeals, or events so you can measure fundraising ROI and report against goals.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Grant management modules matter when your organization juggles both donation revenue and restricted grant funds—I look for tools that track deliverables and deadlines alongside contribution data. Matching gifts automation is another area I evaluate closely, since unclaimed employer matches represent lost revenue your finance team should be capturing. I also check for AI-driven donor insights like predicted giving capacity and churn risk, which help development and finance teams align on realistic revenue forecasts.
Beyond Features
Compliance and audit readiness is a big one—I check whether a platform supports SOC 2, PCI-DSS, and GAAP-aligned reporting with proper audit trails and user permission controls. Total cost of ownership also gets close attention, especially how transaction fees and tiered pricing interact with your donation volume. For organizations with chapters or international affiliates, I evaluate multi-entity and multi-currency support to confirm the platform can scale without forcing a migration down the road.
Como escolher um software de angariação de fundos
É fácil ficar atolado em listas extensas de funcionalidades e estruturas de preços complexas. Para o ajudar a manter o foco enquanto percorre o seu processo único de seleção de software, apresentamos uma lista de verificação dos fatores a ter em conta:
| Fator | O que considerar |
|---|---|
| FatorEscalabilidade | O que considerarO software crescerá com a sua organização? Considere se consegue lidar com mais doadores, campanhas ou fundos à medida que expande. Procure ferramentas que ofereçam escalabilidade sem exigirem grandes atualizações ou substituições. |
| FatorIntegrações | O que considerarO software funciona com as ferramentas que já utiliza? Verifique a compatibilidade com sistemas de CRM, plataformas de marketing por e-mail e software de contabilidade para garantir um fluxo contínuo de dados. |
| FatorPersonalização | O que considerarPode adaptar o software às suas necessidades específicas? Avalie se pode personalizar fluxos de trabalho, relatórios e comunicações com os doadores de modo a alinhá-los com os seus processos. |
| FatorFacilidade de utilização | O que considerarO software é intuitivo para a sua equipa? Considere a eficiência com que os funcionários podem aprender a utilizar a ferramenta sem formação extensiva. Teste a interface quanto à clareza e simplicidade. |
| FatorImplementação e integração inicial | O que considerarQuanto tempo demorará a configurar? Avalie o tempo e os recursos necessários para a integração inicial. Procure ferramentas com configurações guiadas ou apoio para minimizar o tempo de inatividade. |
| FatorCusto | O que considerarO preço cabe no seu orçamento? Compare o custo com o seu ROI previsto. Tenha cuidado com taxas ocultas ou custos adicionais por funcionalidades extra. |
| FatorMedidas de segurança | O que considerarComo protege o software os dados dos doadores? Verifique a encriptação, a conformidade com as leis de proteção de dados e as atualizações regulares de segurança para garantir que as suas informações estão seguras. |
| FatorDisponibilidade do apoio | O que considerarQue apoio oferece o fornecedor? Certifique-se de que existe apoio adequado através de canais como chat, telefone ou e-mail, especialmente se precisar de assistência durante períodos críticos de angariação de fundos. |
O que é o software de angariação de fundos?
O software de angariação de fundos é uma ferramenta que ajuda as organizações a gerir e melhorar os seus esforços de angariação de fundos. Os profissionais de organizações sem fins lucrativos, as equipas de desenvolvimento e os coordenadores de angariação de fundos utilizam geralmente estas ferramentas para aumentar o envolvimento dos doadores e acompanhar as doações. Funcionalidades como a gestão de doadores, o processamento de donativos online e as capacidades de elaboração de relatórios apoiam estratégias eficazes de angariação de fundos e a criação de relações. De um modo geral, estas ferramentas permitem às organizações gerir eficientemente as suas atividades de angariação de fundos e otimizar os seus esforços de divulgação.
Funcionalidades
Ao escolher um software de angariação de fundos, procure as seguintes funcionalidades principais:
- Gestão de doadores: Organize e acompanhe as informações dos doadores, permitindo melhorar a criação de relações e realizar comunicações direcionadas.
- Processamento de donativos online: Facilite donativos online seguros e simples, proporcionando comodidade aos doadores e garantindo que os fundos são cobrados de forma eficiente.
- Capacidades de elaboração de relatórios: Obtenha informações sobre o desempenho da angariação de fundos através de relatórios detalhados, ajudando as organizações a tomar decisões informadas.
- Páginas de donativos personalizáveis: Permita que as organizações adaptem as páginas de donativos à sua identidade visual e mensagens, melhorando a experiência dos doadores.
- Comunicação automatizada: Envie e-mails de agradecimento e atualizações automatizados aos doadores, mantendo o seu envolvimento e reconhecimento.
- Angariação de fundos entre pares: Capacite os apoiantes para criarem as suas próprias campanhas de angariação de fundos, aumentando o alcance e as doações.
- Gestão de eventos: Ajude a organizar e gerir eventos de angariação de fundos, desde a venda de bilhetes até ao acompanhamento dos participantes.
- Integração com outras ferramentas: Ligue-se a software de CRM, marketing por e-mail e contabilidade, garantindo um fluxo de dados preciso e eficiência.
- Medidas de segurança: Proteja os dados dos doadores com encriptação e conformidade com as leis de proteção de dados, garantindo confiança e segurança.
- Análises e informações: Obtenha informações baseadas em dados sobre o comportamento dos doadores e a eficácia das campanhas, orientando as decisões estratégicas.
Vantagens
A implementação de um software de angariação de fundos proporciona várias vantagens à sua equipa e à sua organização. Eis algumas das vantagens que pode esperar:
- Melhores relações com os doadores: Ao organizar os dados dos doadores e automatizar as comunicações, pode criar ligações mais fortes e pessoais com os seus apoiantes.
- Maior eficiência: Funcionalidades como o processamento de donativos online e a elaboração automatizada de relatórios poupam tempo e reduzem o trabalho manual, permitindo que a sua equipa se concentre em tarefas estratégicas.
- Melhor tomada de decisões: O acesso a análises e informações detalhadas ajuda a compreender o desempenho da angariação de fundos e a tomar decisões informadas sobre campanhas futuras.
- Maior alcance: A angariação de fundos entre pares e as páginas de donativos personalizáveis ajudam a alcançar um público mais vasto e a envolver mais apoiantes.
- Transações seguras: Com medidas de segurança implementadas, pode garantir que os dados dos doadores estão protegidos, criando confiança junto dos seus apoiantes.
- Gestão eficaz de eventos: As ferramentas de gestão de eventos simplificam o planeamento e a execução de atividades de angariação de fundos, garantindo eventos bem-sucedidos e organizados.
Custos e preços
Selecionar software de angariação de fundos requer uma compreensão dos diversos modelos de preços, uma vez que os custos raramente são "uma solução única para todos." Ao contrário do software de escritório normal, estas ferramentas são frequentemente dimensionadas com base no número total de registos de doadores, nas receitas anuais ou numa percentagem dos fundos angariados. As estruturas de preços mais comuns incluem:
- Modelos baseados em percentagens: Algumas plataformas gratuitas de angariação de fundos disponibilizam acesso a ferramentas essenciais sem uma subscrição, mas podem incluir uma pequena taxa percentual por transação.
- Modelos escalonados por registos: Software como o Bloomerang e o DonorPerfect cobram normalmente com base no número de perfis de doadores na sua base de dados.
- Taxas baseadas nos ativos: Ferramentas especializadas como a Infinite Giving podem ajustar os custos com base na complexidade da gestão de investimentos e no total de ativos sob gestão.