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Welcome. This is a list of venture capitalists, funds, and other SaaS investors actively writing checks to tech companies in 2024.

Whether you’re looking for pre-seed capital, early-stage investors, or some cash to help you expand, you'll find investors on this list that may be a good match.

Browse the list of 30 venture capital firms and other investors that partner with SaaS businesses below. You’ll find details including some information about the firm and what types of investments they tend to make.

The Current State of SaaS

It’s important to know what's happening in the broader SaaS industry - and its subsequent funding - before diving into the list in your search for potential partnerships.

Here are some of the most prominent trends you'll want to keep in mind when you go looking for funding:

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Less Money To Go Around

First: the bad news. SaaS investments, according to Dealroom, were down 53% in 2023 compared to 2022 - from $207.2B down to $108B - continuing the downward trend we've been seeing since 2021.

With that being said, though investors are being more cautious than they used to, SaaS is still the favorite, with 47% of 2023's total recorded investments going toward SaaS firms.

B2B SaaS is More Attractive

If you're a B2B SaaS company, you're in luck. 90% of the $108B invested in SaaS went toward B2B companies.

That being said, SaaS businesses can be difficult to categorize, and many straddle the line between B2C and B2B.

Slack, for example, is both a B2B and B2C solution, and DocuSign is a B2B service that provides numerous benefits for its consumer end users, so it lives in a sort of gray area.

Lower Multiples

SaaS company valuation multiples have trended down over the last couple of years, especially in comparison to valuations from 2015 to 2020. In 2022, Bessemer reported that SaaS multiples had dropped by 75% year-over-year.

Unfortunately, while most VCs think we're nearing the bottom of valuations, no one wants to be the one caught holding the bag if things continue to slip.

This doesn’t mean it’s impossible to find an investor, but you may need to do a bit more research and legwork. Investors may also be more willing to jump on companies benefiting from current SaaS growth trends, including companies focused on:

  • Automation
  • Artificial intelligence
  • Cybersecurity
  • Health tech

Clear Plans & Experience Win

With all of that said, you can still find growth capital from the right people - you just need to show them why you’re the right one to support.

How to prove you're legit

Unfortunately, “because I had the idea” doesn’t cut it in this kind of market.


SaaS businesses and startups with experienced operators at the helm and/or a clear, compelling plan for execution are more likely to connect with investors.

Clear plans don’t simply mean knowing your market; they mean having proof of execution and budgets that have withstood pressure tests to back up your words.

After all, they're not just investing in the company, they're investing in you as the right person to run it.

AI Concentration

I have to call out the elephant in the room: a lot of money is flowing toward AI.

Watch out though - unless you’re truly building a long-term AI business (and have proof of concept to back that claim up), following this lead will cause you to put a lot of effort into checks that will never come.

I used to work in venture capital and trust me, the trend chasers never make it out in the end.

2024's Most Prominent SaaS Investors

These are 30 firms that I’ve confirmed are actively investing in companies in 2024.

But a word to the wise: You should always conduct your own in-depth research before approaching any SaaS venture capital opportunities.

Be Sure to Be Ready

Before you reach out and ask any of these companies for money, you'll want to ensure you've figured out your company and ironed out a few of the kinks.

I talked with an experienced tech founder about how you can do exactly that, which I highly recommend reviewing before you move forward.

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By Simon Litt

Simon Litt is the Editor of The CFO Club, where he shares his passion for all things money-related. Performing research, talking to experts, and calling on his own professional background, he'll be working hard to ensure that The CFO Club is an indispensable resource for anyone seeking to stay informed on the latest financial trends and topics in the world of tech.

Prior to editing this publication, Simon spent years working in, and running his own, investor relations agency, servicing public companies that wanted to reach and connect deeper with their shareholder base. Simon's experience includes constructing comprehensive budgets for IR activities, consulting CEOs & executive teams on best practices for the public markets, and facilitating compliant communications training.