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trulysmall Review: Pros, Cons, Features, and Pricing

TrulySmall is an accounting software built for freelancers, solopreneurs, and very small businesses that need basic bookkeeping without the overhead of a full-featured platform. It covers invoicing, expense tracking, and simple reporting in a stripped-down interface. I'd consider it if your books are straightforward and QuickBooks feels like more tool than you actually need—TrulySmall is designed to remove complexity rather than add to it, which makes it a better fit when your priority is speed and simplicity over depth.

TrulySmall Evaluation Summary

Automates small business bookkeeping and financial reporting tasks.
Customer Rating
4 /5
Pricing
  • From $89.99/year
  • 14-day free trial

Why Trust Our Software Reviews

TrulySmall Overview

In my opinion, trulysmall is a solid choice for small businesses or freelancers looking for easy-to-use accounting software. Its standout feature is its simplicity, making it accessible to users who don't have a deep accounting background. And while it lacks some advanced functionalities found in more complex software, it compensates with its intuitive interface and affordability. trulysmall is best suited for those who require simple accounting processes, including invoice creation, expense management, credit card payment processing, and basic sales tax handling.

Is TrulySmall Right For Your Needs?

Who Would be a Good Fit for TrulySmall?

trulysmall is a great fit for freelancers, startups, and truly small businesses that need straightforward accounting without the fuss. If you're a solo entrepreneur or have a small creative industry team that doesn't require complex accounting capabilities, you'll appreciate its simplicity in invoicing, expense tracking, and streamlined reporting, which makes it easy to keep track of finances without getting bogged down in details.

  • Freelancers

    You'll find trulysmall perfect for invoicing clients and managing your expenses with ease.

  • Startups

    trulysmall helps your team focus on growth by simplifying financial management tasks.

  • Creative Agencies

    Your agency can benefit from quick invoicing and straightforward financial reports, without complex setups.

  • Consultants

    trulysmall makes it easy for you to track billable hours and generate invoices efficiently.

  • Small Retailers

    You'll appreciate trulysmall's ability to simply and effectively handle sales and expenses data.

  • Nonprofits

    trulysmall provides your organization with easy-to-use financial tracking and reporting tools.

Who Would be a Bad Fit for TrulySmall?

trulysmall may not be ideal for large enterprises or businesses requiring advanced accounting functions. If your team relies on complex financial analytics, detailed inventory management, extensive integrations, or heavy customization, you may find trulysmall lacks some of the features you need.

  • Large Enterprises

    Your team will miss the advanced functionalities needed to handle complex financial operations.

  • Manufacturing Companies

    You'll find trulysmall insufficient for managing detailed inventory and supply chain processes.

  • Financial Services

    trulysmall lacks the sophisticated analytics and reporting that your industry demands.

  • Corporate Accounting Departments

    Your department will likely need more advanced capabilities and integrations than trulysmall offers.

  • Publicly Traded Companies

    You'll require more comprehensive reporting and compliance features than trulysmall can provide.

How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Invoicing

Easily create and send professional invoices to save time on billing. Enjoy simple yet professional, customizable templates that you can tailor to your brand.

Expense Tracking

Track your expenses effortlessly with trulysmall's intuitive interface. You'll find it easy to categorize and manage your expenses, ensuring your finances are in check.

Financial Reporting

Generate straightforward financial reports that give you a clear view of your business's health and provide essential insights into your financial performance.

Bank Reconciliation

Match the transactions from your bank account with your business's accounting records using bank feeds, transaction files, or receipts to spot any cash flow discrepancies and keep your accounts balanced.

Tax Management

Stay on top of your tax obligations with trulysmall's tax management tools, which simplify tax calculations and help you prepare for tax season without stress.

Mobile App

Navigate your accounting tasks with the easy-to-use dashboard and practical companion mobile app, which provide quick access to vital information and help you manage your finances efficiently.

Standout Features

Simple User Interface

trulysmall's interface is designed for ease of use, making it accessible even if you're not tech-savvy. It reduces the learning curve so you can get started quickly.

Quick Setup

Streamline your accounting system and get it up and running in no time with trulysmall's fast and easy setup process. You'll spend less time getting started and more time focusing on your business.

Ease of Use

trulysmall stands out for its straightforward design, making it easy for your team to navigate and use daily. The intuitive dashboard, simple setup process, and quick access to essential tools, such as invoicing and expense tracking, mean you won't waste time learning complex functions.

Onboarding

While the onboarding process for trulysmall is straightforward, it can take a bit of time to get up to speed and understand all of its capabilities. trulysmall provides basic resources to guide you, but more detailed guidance would help you achieve quicker time to value.

Customer Support

trulysmall's customer support can be accessed via email and chat, but real-time assistance availability varies. If you encounter issues, you might find the support adequate but not exceptional, leaving room for improvement in user assistance.

Integrations

trulysmall appears to have no integration with other popular accounting tools or third-party applications based on available information. trulysmall does not currently offer an API or connect with third-party integration tools.

Value for Money

trulysmall offers good value for money with its straightforward, competitive pricing plans, which are accessible for those seeking basic accounting functionalities without breaking the bank. The Expenses and Accounting plans also offer a 14-day free trial, so you can try it out and ensure it's the right fit for your needs.

  • trulysmall Invoices: $89.99/year; organize and send invoices and estimates.
  • trulysmall Expenses: $89.99/year; automate expense recordings, import receipts, and track budget and spending.
  • trulysmall Accounting: $216/year; automate accounting processes, send invoices, track income and expenses, track sales tax, and generate essential reporting.

TrulySmall Specs

  • 2-Factor Authentication
  • Accounts Payable
  • Accounts Receivable
  • API
  • Balance Sheet
  • Billing/Invoicing
  • BitCoin
  • Budgeting
  • Calendar Management
  • Contact Management
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Expense Tracking
  • External Integrations
  • Forecasting
  • General Account Ledger
  • Inventory Tracking
  • Multi-Currency
  • Multi-User
  • Notifications
  • P&L
  • PayPal
  • Payroll
  • SAP Integration
  • Stripe
  • Supplier Management
  • Tax Management

TrulySmall FAQs

TrulySmall Company Overview & History

Made by the group at Kashoo, trulysmall is a set of financing tools built for trulysmall businesses that need trulysmall accounting solutions without complexities and fuss. The team spent over a decade helping small businesses grow before creating trulysmall as a dedicated product line.

The trulysmall group describe themselves as a small team of entrepreneurs, doers, and helpers who’ve started, grown, and sold 12 small businesses. They understand the struggles and the feeling of putting heart and soul into a business, and they're committed to helping small businesses thrive. trulysmall doesn’t publish details such as their headquarters location, employee count, valuation, revenue, or funding, so there’s no verified public information of that kind to share.

trulysmall Major Milestones

  • 2021: trulysmall is introduced as a product line “made by the folks at Kashoo.”
  • 2024: trulysmall is acquired by DataTax.
Bradley Clifford
By Bradley Clifford

I have 15+ years of experience helping growth-stage companies build finance infrastructure, forecasting tools, and decision-support frameworks. I'm VP of Finance at Black & White Zebra, and previously Senior Director of Finance at Rewind, where I helped cut cash burn from $11M to $2M. I also spent 6 years at Stack Overflow, supporting growth from $20M to $100M through its $1.8B acquisition. I hold an FCCA designation and an MSc in Professional Accountancy.