LiveFlow Financial Planning and Analysis (FP&A) Software Review for 2025
LiveFlow is a financial planning and analysis (FP&A) software that helps you streamline your financial workflows and reporting at month-end. It offers you the value of simplifying complex financial tasks, freeing up your time to focus on strategic growth.
The software best serves small to medium-sized businesses, accounting firms, and finance departments looking for real-time financial insights into their cash flow.
In this article, I use my experience in financial operations and controls to provide you with a deeper look into LiveFlow's features, pros and cons, best and worst use cases, pricing, and more. If you're an accountant or financial professional aiming to enhance your financial forecasting, budgeting, and analysis skills, you're in the right place.
LiveFlow Evaluation Summary

- Pricing upon request
- 14-day free trial
As a financial controller, I’ve tested many FP&A tools. In my opinion, LiveFlow is a strong choice solution, especially for small to mid-sized businesses and accounting firms. It integrates smoothly with Google Sheets, Excel, and QuickBooks, enabling real-time data updates and advanced reporting, which is a major advantage for spreadsheet-heavy workflows.
Along with this key connection, LiveFlow also allows you to build visual dashboards and consolidate data from multiple sources with ease, making it simple for you to have a full overview of your finances. That said, onboarding could be more structured, and if your team is unfamiliar with spreadsheet logic, you might face a steeper learning curve.
Compared to its competitors, LiveFlow delivers a more unified view of your data, all within your control. However, it is priced on the higher end, which may deter budget-conscious teams. Still, for firms and finance teams that want to level up their planning and analysis without abandoning spreadsheets, LiveFlow is a smart, capable choice.
Why Trust Our Software Reviews
LiveFlow Overview
pros
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Teams can easily automate financial reports, saving time on manual data entry.
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The software provides real-time insights, helping you make quick, informed decisions.
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The user-friendly interface makes it simple for new users to navigate and use.
cons
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Some users may find the onboarding process lacking in detailed guidance.
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LiveFlow could improve in offering more customization options for specific business needs.
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The software’s customer support response times are reasonable, but could be faster.
Are You a Good Fit for LiveFlow?
Who Would Be a Good Fit for LiveFlow?
LiveFlow is a game changer for small to medium-sized businesses, accounting firms, and finance departments that need efficient financial reporting and real-time data insights. If your team relies on tools like Google Sheets for budgeting and forecasting, LiveFlow’s seamless integration is a time saver that will enhance your workflow. Additionally, companies in tech startups or retail industries, where agility and quick decision-making are vital, will find its real-time capabilities and ease of use especially beneficial.
Best Use Cases for LiveFlow
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Tech Startups
LiveFlow's real-time data insights help startup companies stay agile in a fast-paced environment.
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Retail Chains
Retail businesses can benefit from the software’s quick forecasting and budgeting with LiveFlow's automation features.
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Accounting Firms
The software’s automated financial reporting tasks can help reduce manual work and free up more time for strategic client advice.
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Finance Departments
Finance departments can use LiveFlow’s user-friendly interface and real-time updates to simplify complex financial workflows.
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Small Businesses
Small business owners can reduce manual errors and save time with LiveFlow's automated accounting data entry, invoicing, and reporting.
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Consulting Agencies
The software’s financial planning services provide clients with instant, accurate financial insights.
Who Would Be a Bad Fit for LiveFlow?
LiveFlow may not be the best fit for large enterprises or highly specialized industries that require advanced financial modeling and extensive customization. Additionally, if your team requires more detailed onboarding support or relies heavily on custom reporting, you might find LiveFlow’s current capabilities limiting. Overall, organizations with intricate financial structures or demanding data manipulation needs might find LiveFlow lacks the depth and flexibility they require.
Worst Use Cases for LiveFlow
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Large Enterprises
Large enterprises often have complex and diverse financial requirements that might exceed LiveFlow's current feature set.
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Manufacturing Industries
The need for detailed custom reporting and intricate financial models in manufacturing sectors may not align with LiveFlow's offerings.
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Financial Analysts
For businesses with financial analysts who require advanced modeling and in-depth data manipulation, LiveFlow might not meet your expectations.
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Heavily Regulated Sectors
Compliance-based sectors, such as healthcare and cybersecurity, may need more detailed compliance and reporting features than LiveFlow provides.
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Custom Software Developers
Custom software developers dedicated to building tailored financial solutions can find LiveFlow's lack of extensive customization challenging.
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base.Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Automated Reporting: LiveFlow lets you automate your financial reports, reducing manual entry and saving you time. This ensures your data is always up-to-date and accurate.
Real-Time Data: The software provides instant insights into your finances, helping your team make quick decisions. It keeps your information current and easily accessible.
Budgeting Tools: LiveFlow's budgeting tools help you plan and track your financial goals. You can easily adjust your budget as your business needs change.
Forecasting Capabilities: Its forecasting capabilities allows you to predict future financial outcomes, giving you a clearer picture of what's ahead. From there, you can make informed decisions based on reliable projections.
User-Friendly Interface: Thanks to LiveFlow’s intuitive design, you can navigate the platform with ease. Your team can quickly adapt and start using LiveFlow without a steep learning curve.
Data Visualization: LiveFlow offers clear, visual representations of your financial data through financial dashboards and live reports. You can quickly grasp complex information through charts and graphs.

Standout Features
Google Sheets Integration: LiveFlow connects seamlessly with Google Sheets, enhancing your existing workflows. You can pull in data and perform analyses for balance sheets without leaving the tools you already use.
Real-Time Collaboration: With LiveFlow, your teams can work on financial management data together in real-time, improving communication and efficiency. This feature ensures everyone is on the same page, reducing errors and miscommunications.

Ease of Use
LiveFlow stands out for its user-friendly design, making it easy for your team to navigate and use without extensive training. Its intuitive interface allows you to quickly adapt to its features, and the seamless integration with tools like Google Sheets enhances your workflow.
Most users appreciate the real-time data accessibility, which simplifies decision-making processes. Compared to other financial tools, LiveFlow minimizes the learning curve, allowing you to focus more on analysis rather than figuring out the software.

Onboarding
LiveFlow's onboarding experience might leave some of you wanting more detailed guidance, as it doesn't offer extensive tutorials or step-by-step assistance. While the interface is intuitive, new users could benefit from more structured resources to quickly gain value from the platform.
The available support is responsive but could improve with more proactive onboarding materials to help you and your team get up to speed faster and start leveraging its features effectively.

Customer Support
LiveFlow offers responsive customer support, but some users might find the response times slower than expected. While the support team is knowledgeable and helpful, there is a need for quicker assistance during critical times.
You can reach out through various channels, yet enhancing the speed and accessibility of support could greatly improve your experience. Overall, while the support is reliable, there's room for improvement in providing faster solutions to your queries.

Value for Money
LiveFlow pricing offers a fair balance between cost and functionality. The software offers competitive custom pricing that provides essential features without unnecessary extras. This allows you to access the necessary features required for your business, ensuring you get good value for your investment.

LiveFlow Specs
- API
- Billing/Invoicing
- Budgeting
- Calendar Management
- CRM Integration
- Expense Tracking
- External Integrations
- Forecasting
- Payroll
LiveFlow FAQs
How does LiveFlow support collaboration among team members?
How does LiveFlow handle data security and compliance?
Can LiveFlow accommodate different currencies?
Is there a limit to the number of users on LiveFlow?
How often is LiveFlow updated?
Can I customize reports in LiveFlow?
What kind of customer support does LiveFlow offer?
Can LiveFlow integrate with our existing accounting software?
LiveFlow Company Overview & History
LiveFlow Company Overview & History
LiveFlow, founded in 2021, is headquartered in Redwood City, California. The company specializes in finance and accounting automation, particularly benefiting sectors like technology, construction, and franchises.
LiveFlow is known for its innovative approach to automating financial reporting and consolidating tasks, making it a valuable tool for CFOs and finance teams.
LiveFlow Major Milestones
- 2021: Founded by a team of ex-Revolut employees.
- 2021: Raised $3.5 million in seed funding, led by Moonfire Ventures.
- 2024: Secured $13.5 million in Series A funding, led by Valar Ventures.
What's Next?
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