19 Best Pricing Courses for Upskilling In 2025

No matter where you work, staying on top of pricing strategies is crucial. As a CFO, you know that relying on outdated knowledge in a world where markets shift rapidly can lead to missed opportunities or costly mistakes. While you guide your company’s financial decisions, having a solid grasp of modern pricing frameworks and trends ensures that you remain competitive. This is where investing in pricing courses becomes invaluable—they can bridge the gap between what you know and what you need to master.

As a financial controller, I’ve spent years navigating complex financial systems, setting strategic budgets, and driving profitability. My role has always required a deep understanding of pricing dynamics, from cost analysis to competitive pricing models. This experience gives me unique insights into how the right education can transform a company’s pricing strategy.

Using this knowledge, I carefully reviewed and analyzed several pricing courses to curate a list tailored to the needs of CFOs, selecting programs that combine practical insights with strategic depth. I'm confident that these courses will equip you with the tools to refine your pricing strategies, empower your teams, and help your business thrive.

Whether you’re looking to sharpen your skills or introduce a new pricing model, this roundup will guide you toward your next learning opportunity.

Overview of The Best Pricing Courses

1. Pricing Strategy (eCornell)

This course provides a structured framework for evaluating pricing data and developing strategies to optimize product prices for maximum profitability. Participants will apply key pricing formulas and analyze the impact of different prices on customer behavior and business outcomes.

• Who It’s For: Marketers, product managers, and business executives
• Topics Covered:
  • Evaluating a customer’s willingness to pay
  • Behavioral factors influencing pricing decisions
  • Applying popular pricing methods
  • Using Microsoft Excel for pricing analysis

• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 2 weeks 
• Hours Of Instruction: 3-5 hours/week
• Eligibility Requirements: None
• Take The Course: eCornell

2. Pricing Strategy Explained (LinkedIn Learning)

This course introduces practical methods for crafting effective pricing strategies and assessing customer value perception. It covers techniques like margin calculation, price sensitivity analysis, and tailoring pricing profiles for various business models.

• Who It’s For: Entrepreneurs, product managers, and business professionals
• Topics Covered:
  • Margin calculation and price sensitivity analysis
  • Building pricing profiles with key variables
  • Seasonal pricing and bundling techniques
  • Discounting strategies for products and services
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 1 hour and 32 minutes
• Eligibility Requirements: None 
• Price: $39/month + 30-day free trial
• Take The Course: LinkedIn Learning

3. Data-Driven Pricing Course (CXL)

This online course provides data-driven methods for refining pricing and packaging decisions for optimal revenue growth. Learners explore practical strategies for measuring value, tailoring pricing, and effectively impacting the bottom line.

• Who It’s For: Product managers, digital marketing managers, and ecommerce professionals
• Topics Covered:
  • Value-based pricing and pricing metrics
  • Developing pricing personas and segmentation
  • Research methods for value measurement
  • Strategies for communicating price changes
  • Packaging and discounting techniques
  • Localization and billing system approaches
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 2 hours
• Eligibility Requirements: None 
• Price:
  • Monthly: $289
  • Quarterly: $529
  • Annual: $1,499
• Take The Course: CXL

4. A Practical Training to Develop a Winning Pricing Strategy (Udemy)

This program offers actionable course content to design value-based pricing strategies tailored for different customer segments. It combines methodologies, analytics, and tools to create pricing strategies that drive higher profits.

• Who It’s For: Marketing professionals, sales professionals, and pricing analysts 
• Topics Covered:
  • Value-based pricing methodologies
  • Data sources for pricing decisions
  • Pricing tools for B2B and B2C strategies
  • Economic value estimation and value matrix
  • Price differentiation for targeting different customer types
  • Success factors for strategy implementation
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 1 hour and 30 minutes
• Eligibility Requirements:
  • Basic Excel knowledge
• Price: $89.99 
• Take The Course: Udemy

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5. Product Pricing in Managerial Economics (NPTEL)

This free course explores the fundamentals of product pricing in managerial economics, focusing on determining the right price based on market conditions and business objectives. It includes price discrimination, lifecycle pricing, and pricing strategies for multi-product firms.

• Who It’s For: Business managers, economics students, and product managers
• Topics Covered:
  • Determinants of pricing
  • Three degrees of price discrimination
  • Ramsey and peak-load pricing
  • Product lifecycle and multi-product pricing
  • Cyclical and cost-based pricing approaches

• Online, In-Person, or Both?: Online
• Exam Required?: Yes
• Duration: Self-paced
• Hours Of Instruction: 10-15 hours
• Eligibility Requirements: None 
• Price: Free 
• Take The Course: Alison

6. Pricing Strategies and Tactics (ICAS)

This course focuses on practical pricing strategies and tactics, emphasizing financial, economic, and psychological principles. Participants analyze business scenarios to develop and justify tailored pricing approaches.

• Who It’s For: Business leaders, senior managers, and pricing analysts
• Topics Covered:
  • Determinants of pricing
  • Value-based, cost-based, and competition-based pricing
  • Price differentiation strategies
  • Economic value to the customer
  • Formulating and assessing pricing strategies
  • Case studies in pricing decision-making
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 7 hours and 30 minutes
• Eligibility Requirements: None 
• Price: 
  • Member price: $440 + VAT
  • Non-member price: $518 + VAT
• Take The Course: ICAS

7. Pricing Strategy (IE Business School)

This course examines pricing strategies through a structured framework of modules, including pricing psychology, price elasticity, and bundling tactics. Participants analyze customer behavior and market data to design effective pricing approaches and optimize value capture.

• Who It’s For: Business professionals and marketing specialists
• Topics Covered:
  • Pricing strategy fundamentals
  • Pricing psychology and customer perception
  • Price discrimination techniques
  • Calculating price elasticity
  • Optimal pricing decisions
• Online, In-Person, or Both?: Online
• Exam Required?: Yes
• Duration: Self-paced
• Hours Of Instruction: 13 hours
• Eligibility Requirements: None 
• Price:
  • Pro Membership: $199/year + 30-day free trial
• Take The Course: Coursera

8. Product Pricing Strategy Course (Pragmatic Institute)

This course provides a structured approach to developing pricing strategies that align with market demands and organizational goals. Participants learn to evaluate competitive environments, implement segmentation strategies, and measure pricing outcomes.

• Who It’s For: Product managers, pricing analysts, and marketing professionals
• Topics Covered:
  • Competitive market evaluation
  • Price segmentation strategies
  • Value-based pricing models
  • Total cost of ownership analysis
  • Tools for pricing decisions and measurement
  • Portfolio and packaging strategies
• Online, In-Person, or Both?: Both
• Exam Required?: No
• Duration: 1 day
• Hours Of Instruction:
  • Online: 7 hours (2 sessions)
  • In-Person: 7 hours (1 session)

• Eligibility Requirements: None 
• Price:
  • Online: $1,295
  • In-Person: $1,495
• Take The Course: Pragmatic Institute

9. Pricing Certified - On-Demand Pricing Strategy Course (Product Marketing Alliance)

This advanced pricing strategy course focuses on identifying the optimal price point for products and services through data-driven insights and customer segmentation. Participants gain tools and frameworks to refine pricing models and enhance profitability.

• Who It’s For: Product marketers, pricing strategists, and business leaders
• Topics Covered:
  • Customer segmentation for pricing
  • Research methods for price determination
  • Identifying the ideal price point
  • Optimizing existing pricing strategies
  • Stakeholder alignment for pricing implementation 

• Online, In-Person, or Both?: Online
• Exam Required?: Yes
• Duration: Self-paced
• Hours Of Instruction: 5 hours
• Eligibility Requirements: None 
• Price:
  • Pro+ Membership: $167/month (billed annually)
  • Individual Certification: $500 (one-time payment)
• Take The Course: Product Marketing Alliance

10. Pricing Strategy Optimization Specialization (University of Virginia)

This course shows how to set prices that maximize profits by looking at costs, customer value, and market trends. It covers how to price products based on costs, what customers are willing to pay, and competitor pricing models.

• Who It’s For: Business professionals, consultants, and marketing strategists
• Topics Covered:
  • Cost and economics in pricing strategy
  • Customer value-based pricing
  • Market and competitor pricing models
  • Strategic pricing frameworks
  • Profit maximization techniques
• Online, In-Person, or Both?: Online
• Exam Required?: Yes
• Duration: 1 month 
• How Many Hours Of Instruction: 10 hours/week
• Eligibility Requirements: None 
• Price:
  • Pro Membership: $199/year + 30-day free trial
• Take The Course: Coursera

11. Pricing Strategies Mastery (Udemy)

This course provides actionable techniques for crafting pricing strategies and positioning your business to meet market needs. Participants learn methods to align pricing with customer expectations and differentiate their offerings in competitive markets.

• Who It’s For: Entrepreneurs and business professionals
• Topics Covered:
  • Understanding target audiences
  • The B.L.S formula for pricing
  • Value Stack and GAP strategies
  • Loss Leader strategy for customer acquisition
  • Creating compelling value propositions
  • Leveraging social proof and customer reviews
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 58 minutes
• Eligibility Requirements:
  • Basic computer skills 
• Price: $19.99
• Take The Course: Udemy

12. Pricing Strategy: Value-Based Pricing (LinkedIn Learning)

This course examines value-based pricing, focusing on how to set prices based on customer-perceived value rather than costs. It introduces methods for understanding customer segmentation and applying psychological principles to influence price perception.

• Who It’s For: Marketing and sales professionals
• Topics Covered:
  • Differences between cost-based and value-based pricing
  • Customer segmentation in pricing
  • Psychological principles in price perception
  • Managing and refining pricing strategies 

• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 47 minutes
• Eligibility Requirements: None 
• Price: $34/month + 30-day free trial
• Take The Course: LinkedIn Learning

13. Pricing Strategies: Measuring, Capturing, and Retaining Value (Wharton Executive Education)

This course provides tools to design and implement the right pricing strategy, focusing on maximizing profit and customer value. It addresses pricing challenges for new products, leveraging consumer psychology and analytical techniques to impact the bottom line effectively.

• Who It’s For: Mid- to senior-level executives, entrepreneurs, and leaders in pricing strategy roles
• Topics Covered:
  • Analytical foundations for pricing decisions
  • Pricing strategies for new products
  • Consumer psychology and willingness to pay
  • Managing price competition
  • Ethical aspects of pricing
  • Omni-channel and channel pricing strategies
• Online, In-Person, or Both?: Both
• Exam Required?: No
• Eligibility Requirements:
  • Fluency in English (written and spoken)
• Price: $12,850
• Take The Course: Wharton Executive Education

14. Pricing for Profitability (CFO Perspective)

This course teaches methods for evaluating pricing changes through customer perspectives and measuring their impact on profitability. It includes techniques for analyzing pricing strategies, reducing discounting issues, and implementing value-based pricing.

• Who It’s For: Finance professionals, CFOs, pricing analysts, and business leaders
• Topics Covered:
  • Evaluating profit implications of pricing decisions
  • Understanding customer perceptions of pricing fairness
  • Value-based pricing calculations
  • Competitor pricing analysis
  • Reducing poor discounting practices
  • Pros and cons of common pricing strategies
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Eligibility Requirements: None 
• Price: $47-$290 
• Take The Course: CFO Perspective

15. Strategic Pricing for Products and Services (LinkedIn Learning)

This course provides a step-by-step approach to developing pricing strategies for products and services, using real-world scenarios to build practical tools. It emphasizes customer willingness to pay, competitive analysis, and identifying the most effective pricing options.

• Who It’s For: Business owners and product managers 
• Topics Covered:
  • Researching customer willingness to pay
  • Analyzing competitive landscapes
  • Identifying and communicating optimal pricing
  • Developing customer-centric pricing strategies

• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 1 hour and 16 minutes
• Eligibility Requirements: None 
• Price: $34/month + 30-day free trial
• Take The Course: LinkedIn Learning

16. Pricing Methodologies (Columbia Business School)

This course focuses on analytics-driven pricing methodologies to optimize revenue and maximize profitability. It combines behavioral economics with quantitative tools to design pricing strategies aligned with customer behavior and business goals.

• Who It’s For: Product managers, marketing professionals, and pricing analysts
• Topics Covered:
  • Economics of pricing and customer behavior
  • Quantitative tools for pricing optimization
  • Behavioral economics in pricing decisions
  • Dynamic pricing models and their application
  • Stakeholder engagement for tactical pricing
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 6 weeks 
• Hours Of Instruction: 4-6 hours/week
• Eligibility Requirements: None 
• Price: $2,600 
• Take The Course: Columbia Business School

17. Price Sensitivity and Pricing Decisions (eCornell)

This course explores the relationship between price sensitivity and demand to guide strategic pricing decisions. It uses tactical tools like price elasticity and regression analysis to assess the profitability of price changes in competitive markets.

• Who It’s For: Revenue managers, marketing managers, and hospitality professionals 
• Topics Covered:
  • Measuring price elasticity
  • Analyzing competitor reactions to price changes
  • Impact of price sensitivity on demand and profitability
  • Tableau-based data visualization (optional)
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 2 weeks 
• Hours Of Instruction: 3-5 hours/week
• Eligibility Requirements:
  • Completion of "Price and Inventory Controls" or equivalent experience
• Take The Course: Cornell

18. Segmentation and Price Optimization (Cornell)

This course focuses on variable and dynamic pricing strategies to optimize revenue across customer segments. Participants analyze real-world pricing data to create and evaluate tailored pricing strategies for specific market conditions.

• Who It’s For: Marketing and sales professionals 
• Topics Covered:
  • Variable pricing techniques
  • Dynamic pricing strategies
  • Segmentation for different customer segments
  • Data analysis for price optimization
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 2 weeks 
• Hours Of Instruction: 3-5 hours/week
• Eligibility Requirements:
  • Completion of the following courses or equivalent experience:
    • Price and Inventory Controls
    • Price Sensitivity and Pricing Decisions
• Take The Course: eCornell

19. Pricing Strategies and Advanced Pricing Models (Study Plex)

This course explores innovative pricing strategies and advanced pricing models to optimize profitability and competitive positioning. It combines theoretical concepts with practical applications, enabling learners to develop data-driven pricing strategies that align with business goals.

• Who It’s For: Entrepreneurs, product managers, and business executives
• Topics Covered:
  • Setting pricing policies and strategies
  • Cost-based and value-based pricing models
  • Demand estimation and demand curve analysis
  • Revenue management techniques
  • Competitor analysis and strategy formulation
  • Profit maximization methods
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: Self-paced
• Hours Of Instruction: 5 hours and 30 minutes
• Eligibility Requirements: None 
• Price:
  • 1-year access: $35 with VAT (limited time offer)
  • Lifetime access: $242 with VAT
• Take The Course: Study Plex

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